Lead Generation and its Techniques
What is Lead Generation: definition, strategies, tools, techniques. What is a lead? A lead is a person or a company potentially interested in your product or service. Every lead consists of information that you have on them. For example, a basic lead would be a name, contact details, and company name/location/job title. Types of leads Now let’s have a look at how to categorize leads. We’ve defined three main ways you can do it: Interest is the first point that helps you define leads and split them into two subgroups: Warm, or inbound leads , are the ones who showed their interest by themselves and found you on their own (for example, they came across your blog and subscribed to your newsletters). Cold, or outbound leads , are a subgroup of leads generated by you thanks to your targeting strategy and lead generation tools. Types of the lead generation process The lead generation process depends on the marketing methodology, i.e., how customers get to know y...